Improving my logo idea

IMPROVING MY LOGO FOR MSHARRATTRECORDS.

After gaining much feedback from my previous logo I have created a new set of logos from the constructive criticsm that i have gained. I am also going to analyse each logo and say what I do and do not like about each one.

LOGO IDEA NO.2

This logo is very similar to the Sony Music record label, due to the use of colour full paint features. This logo is eye catching and professional. The use of the colours presents that the logo is a mascot for an entertainment company. I like the use of the colours, as i feel they contrast well together. However, the logo does not portray a musical aspect. Although the logo comes across as expressive and bright which may leave connotations of entertainments and arts, it does not express a musical aspect to my target audience. I have kept the name of the music label as "MSharrattRecords", due to the simplicity and appealing appearance. Compared to my initial logo idea the logo shows some alterations and some similarities.

COMPARISONS

As shown my initial logo idea still presents the name of my record label below the image of the record. I have kept the structure the same as audiences will be attracted to the image before the text.

However I have altered the logo so the image is different, and the font of the text is different. I feel that my new logo is far more proffesional that my initial logo idea. The new logo that i have created is contemporary and current, therefor it will come across as more professional and legitimate.

LOGO IDEA NO.3

Here is  another logo idea that i have created, After analysing my other label I decided to create my image so it relates to the genre and them of my company. As my company produces indie rock music videos, i have decided to use an image of a guitar to present my company's genre to my target audience. As you can see the image presents an abstract artwork as it is not a detailed image of a guitar. I feel that this is very effective as it is bold, allowing my audience to make out what the image presents from a far distance. I have used primary colours such as blue and red as they present simplicity. The colours, I feel, make the logo appear efficient. 

COMPARISONS 

 Both logos present images that relate to entertainment and music. My initial logo idea (right), presents a music deck board, whilst my new logo (left), presents an abstract image of a guitar. I eel that my new logo (left) is more appropriate for the genre of my record label. My chosen genre is indie/rock, there for it my new design will fit to my genre. I have changed the font of the text, as I feel that it is easier to read and clearer against the white back ground. My initial logo has a dark back ground, whereas my new improved logo is placed against a white background. This effectively gives a fresh and clean appearance to the company.

LOGO IDEA NO.4

My final logo idea. After creating different logos, i decided to stick with the musical instrument theme. I have combined my two new ideas to create a final idea. I have combined the paint image with an image of a bold simplistic guitar. I have used the colours grey, black and red as they display a more competent impression to the audience. I have contrasted these two colours with a reverse sillouhette if a guitar. I have made the guitar less abstract from my previous logo idea, by doing this I feel that my logo is more appealing, and clear. 

COMPARISONS 

In comparison, my new logo idea connotes a contemporary style. Compared to my initial idea, the new logo appears more fresh and polished. It is far more eye catching, and has an overall cleaner facade. When a logo appears cleaner and polished, audience are more likely to be attracted to the company. My older logo has a dull appearance, with little graphic dimension. 

I will be composing a vote with members of my target audience to decide which logo I will be choosing to represent MsharrattRecords. 

My 3 new logos: 

THE DOORS // STAR IMAGE

The doors were contemporary artist during the 1970's, therefor the star image that they portray in 70's indie rock. The band are usually presented in rock star clothing, fashionable during the 70s. Typical dress code included leather jacket, baggy trousers, with a loose fitted shirt. The band members were also shown with hair, facial hair and ear piercings.

The Doors were famous for their liberal, 'don't care', rock star attitude. Front man Jim Morrison is a perfect example, as he was famously known fro his drug and alcohol abuse, and outrageous stage behaviour. After researching into live videos from the Doors, Jim Morrison portrays a passionate persona towards his music. His outrageous stage behaviour intrigues the audience, giving the band personality and purpose. The use of drugs and alcohol amongst famous pop and rock stars has become increasingly popular in the contemporary music culture.
It is plausible that the style that the doors portray is now retro/vintage to a contemporary audience. The retro style is becoming popular with in audiences including late teens in todays society, not just older earlier generations. Teenagers in todays society are more in touch with retro style culture, such as fashion and music. This therefor suggests that, The Doors are successful as they appeal to audiences who were not around when they were current.

A stars image becomes recognisable to the public eye, the star image involves the appearance, attitudes and behaviour of an artist which makes them recognisable and interesting to the public. An artist must posses a star inage in order to become popular in the media culture. Stars can use the fact that their image has a meaning by allowing it to be used for advertising purposes. Stars are made to appeal to audiences, which will inreturn benefit record label companies. In which case, The Doors star image was based focused around Jim Morrison. 
Although Jim Morrison reflected his own persona as a controversial performer, dancing about the stage topless, the meaning of his music had a deep subtext. Not only was Jim Morrison a performer, but he was a poet and was passionate with in song writing. Therefor Jim Morrison's star image, is a lot less based on his 'appearance' and 'image', unlike other rock stars with in todays music industry, but about his deep passion for music and depth of meanings with in his songs. 

The Doors music videos were usually based on performance and narrative. 

My Record Label // MSharrattRecords

I have created my own record label to sponsor the production, distribution and marketing of my music video and song. Firstly i have created a logo, it is important that my logo comes across as professional and legitimate in order for my audience to take my company seriously.

I have named my record label MSharrattRecords as it sounds simple and professional. My audience and viewers will take my logo seriously due to its formal appearance. I have used colours such as Black, Dark Pink and Grey as they are appropriate and will attract my target audience, which includes late teens and adults. The genre of my music video track is Rock/Alternative, therefor I feel that the appearance of my logo suits that type of genre.
I have researched into other record labels, looking into audience and genre. My record label will have a specific genre and target audience for my music video and music label. As my audience is interested in genres such as indie/rock I have decided to create my logo inspired by this type of genre.

CREATING MY LOGO

LOGO IDEA 1

This is my initial idea for my logo. It is important for a company to have a personal logo so their audience recognises the company. Logos must be unique, and catch the eye of the audience. I have created a logo which I can potentially use for my record label. As my record label is mostly involved with in indie/rock genres, i feel that the image and colour of this record logo represents the certain genre. My logo also appears professional and legitimate. However I want to gain social media feed back to gain constructive criticism from my target audience. There for, after gaining opinions from my audience i can then elaborate or even redesign my logo so it appears more professional and individual.

SOCIAL MEDIA FEEDBACK 

Using Apple's messaging software, I group messaged my target audience, for feedback on my initial logo. I asked two open ended questions which my participants could answer to as much detail as they'd wish. 

I feel that direct messaging participants is an easier way of social media contact as it gives the participant/audience member more time and thought to answer questions. There for questions are answered in more detail. 

FEEDBACK…

 This participant has suggested that my logo represents a more retro feel due to the colours used. The image of the record presents a retro/vintage feeling to the logo.

This participant has suggested that the logo, will attract audiences, for its style and individuality.

This particpant has picked up on the name of the logo and how it presents that the logo is clearly promoting a music label. Like other record labels, they will incooperate in the logo a word todo with what the logo is promoting, in this case "Records", is evident. 

FONT…

Typography. 
Typography is the art of text, and arranging type in order for language to be visible and clear. Typography is a crucial part of the conventions of a magazine. Eye catching font is the one of the first things the audience will notice. The arrangement type involves, font type, font size, line length, leading and kerning. The arrangement of text is extremely important when creating any magazine, as using the correct arrangement can potentially make the magazine appear more official and professional. The font has to be easy to read, most logos use serif fonts as they are easy to read and eye-catching.

There for I have constructed three type of logos in different fonts. I have also used different types of social media platforms to gain feed back on my choice of logo. 

Here are my selections of the different font I will use for my record label. The 4 fonts are very different but unique. I will be asking the public which font will suit my logo. 

Permission Elektra Records

I have composed an email to Elektra Records, in order to use the track for my media music video. Once I gain permission I am therefore able to use the video online and over social media platforms, without cases of copyright

Focus Group Reaction//First Meeting

I constructed a focus group to find out other people's ideas and points on my chosen track, People Are Strange by The Doors. Most of my focus group agreed on the idea of a social reject, and a 'strange' character. The theme of darkness and cynical ideas is also evident with in the focus group. The discussion of dark colours and depression is also very popular. 

SOCIAL MEDIA FEEDBACK

After brainstorming from my initial ideas, I decided to use social media sites in order to gain constructive criticism regarding my initial idea. This will also brach out my idea to my target audience, and present ideas on what they would like to see. 

I have gained some feedback from Facebook which has enabled me to elaborate from my initial ideas. 

BRAIN STORMING IDEAS

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